Instagram Post Size

Best Performing Instagram Picture Sizes

5 minutes, 29 seconds Read

With over 2.3 billion monthly users on Instagram, visual content has become integral for brands looking to engage their audience. But simply posting any picture won’t necessarily translate to more engagement. To maximize likes, saves, reach and overall performance, tailoring images to optimize dimensions is key.

Understanding Instagram’s recommended picture sizes and resizing for each placement can make a major impact. Properly sized images captivate attention as they hit the sweet spot, not too big and not too small. They render beautifully across feed posts, Stories and Reels to encourage reactions. Read on to learn ideal proportions along with resize tips to refine your Instagram visuals.

Main Feed Posts

In Instagram’s main feed, portrait-style vertical images tend to perform best. After 2018’s algorithm update, the feed prioritizes posts that entertain and engage users rather than endlessly scrollable content. Taller condensed images serve up focal visual details while still feeling easy to consume in the stream.

Recommended feed post image dimensions:

  • 1080 x 1350 pixels (4:5 aspect ratio)
  • Avoid super wide or square images that monopolize screen space
  • Landscape images can work but may get cropped awkwardly

Instagram Stories

Ephemeral Snapchat-style Stories invite intimate snapshots and brief video clips. Keeping images tighter and subjects framed closer is key so visuals pop as users quickly swipe Stories. Avoid wide or panoramic styles that could frustrate viewers.

Recommended Instagram Story image dimensions:

  • 720 x 1280 pixels
  • Features subjects prominently
  • Cropped or close framing

Instagram Reels

Reels seek to mesmerize fans with snappy filtered videos set to music. The horizontal scrolling screen benefits from wide landscape images stretching content left and right. Punchy visuals also help Videos stand out among feed posts.

Recommended Reels image dimensions:

  • 1080 x 1920 pixels (9:16 aspect ratio)

    More details on image sizes:

    • Specific dimensions recommendations for carousels, IGTV videos, and shoppable posts
    • Breakdowns of sizes for different device screens like mobile vs. desktop
    • Comparisons between sizes for square vs. portrait vs. landscape images
    • Examples of brands optimizing images effectively

    More tips for resizing:

    • Step-by-step tutorials for using tools like Canva or Adobe products to resize
    • Guidance on maintaining image quality or enhancing engagement elements while scaling images
    • Ideas for repurposing content across different placements like using Stories content in feed posts

    More information on analyzing performance:

    • Details on metrics like ideal image resolutions, loading speeds, and file sizes that impact results
    • How to A/B test different image sizes and evaluate what works best
    • Tools for tracking engagement based on post type, sizing, and other factors
    • Interviews with influencers or photographers reviewing top tactics

    Let me know if you have specific additional topics, angles, or information in mind that you would like me to develop further into a continued section of the blog post! I’m happy to produce more draft content tailored to your needs. Just provide a few details to help guide the subject matter and length.

Tips for Picture Resize Wins

Follow these guidelines to lock in high-performance picture sizes fine-tuned for Instagram:

  1. Maintain consistent dimensions matching placements like feed, Stories or Reels when creating and editing. Refer back to size guides regularly.
  2. Never stretch or skew original proportions when resizing. Preserve aspect ratio.
  3. Crop carefully around subjects when reducing size to keep focal points prominent.
  4. Use templates and presets matching Instagram sizes for easy drag-and-drop image editing.
  5. Leave some negative space around subjects rather than filling frames completely.
  6. Resize in high resolution, then export final files around 72 ppi to prevent pixelation when images scale down.
  7. Compare resized variants side-by-side with originals to ensure quality clarity and detail carries through before posting.
  8. Boost contrast slightly when editing smaller images so key subjects maintain definition as dimensions shrink.
  9. Use the Creator Studio’s custom image and video sizing tools informed by IG recommendations.

The Impact of Proper Picture Sizing

Photos and videos are the cornerstones of content on Instagram, shaping first impressions for brands. Properly resizing around recommended specifications not only makes images irresistibly “Insta-worthy.” Correct configurations also enable crisp, fast rendering across feeds, Stories and Reels to align with user experience expectations on the platform. Finally, expertly sized images drive measurable results, achieving higher metrics like reach and engagement compared to arbitrarily resized or natively small images that fail to satisfy Instagram’s requirements.

Frequently Asked Questions About Instagram Image Sizes

Still have questions about the ideal image sizes for Instagram posts after reading this guide? Check out answers to some frequently asked questions below.

What image size should I use for Instagram posts?
The best image size for standard Instagram feed posts is 1080 x 1350 pixels. This vertical portrait shape typically drives the most engagement. Ensure images are at least 600 x 315 pixels to meet minimum requirements.

What dimensions are best for Instagram Stories?
Use 720 x 1280 pixels for Instagram Stories. This tall, full-screen vertical size allows tapping without too much movement. Ensure images are at least 600 x 1067 pixels to meet minimum requirements.

What image size is best for Instagram Reels?
Ideal image dimensions for Reels are 1080 x 1920 pixels. This widescreen horizontal landscape orientation works well for the sweeping video content style.

What is the best photo size for an Instagram carousel post?
Each image in an Instagram carousel should be 1080 x 1350 pixels. Carousels work best with uniform image sizes and shapes so viewers can swipe easily without varying layout.

What should the image size be for Instagram ads?
Instagram feed ads perform best at 1080 x 1080 pixels as square 1:1 images. However, you can also use 1080 x 1350 pixels for vertical portrait images. Creative with people works well.

What is the best file size for Instagram photos?
Aim to keep photo file sizes under 30MB. Recommended optimal sizes are between 800KB and 2-3MB at 72 dpi resolution. Larger file sizes increase upload times and can cause lags.

What image size should I use for Instagram Highlights covers?
You’ll need an 1:1 ratio image at least 480 x 480 pixels for Highlights cover icons. Some ideal sizes are 600 x 600 pixels or 1080 x 1080 pixels. Design bold, colorful graphics that represent themes.

What is the best resolution for images on Instagram?
Upload images at resolutions between 72 dpi and 150 dpi. Higher resolution (300+ dpi) image files take longer to upload and render unnecessarily large. Lower resolutions may pixelate.

Should I resize images before uploading to Instagram?
Yes, resizing images to recommended dimensions before uploading can improve Instagram performance. Use sites like Canva or Adobe products to scale properly. Don’t stretch or skew proportions.

What is the best app to resize pictures for Instagram?
Some top photo resize apps for Instagram include Canva, InShot, Snapseed, Adobe Photoshop Express, Adobe Lightroom, Buffer Resize Image, PicMonkey, Ribbet, andPriime. Most offer preset sizes for IG.

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