explainer videos
explainer videos

Why Your Business Needs an Explainer Video Company to Boost Sales

4 minutes, 51 seconds Read

In today’s digital landscape, where attention spans are shrinking and competition is fierce, businesses need to find innovative ways to captivate their audience and boost sales. One effective tool that has gained significant popularity is explainer videos.

By partnering with an explainer video company, businesses can effectively communicate their message, engage their target audience, and ultimately drive conversions.

The Power of Explainer Videos

An explainer video is a short, concise, and visually appealing video that showcases a product or service while explaining its features and benefits. It simplifies complex ideas and engages viewers in a way that text or images alone cannot. This powerful medium not only grabs attention but also fosters understanding and trust.

Explainer videos have the ability to convey information quickly and effectively. According to studies, people retain 95% of the information presented in a video compared to only 10% in text. This is because videos combine visual and auditory elements, making it easier for viewers to process and remember the information. By leveraging the power of explainer videos, businesses can ensure that their message resonates with their target audience and leaves a lasting impression.

Moreover, explainer videos have the potential to go viral, reaching a wider audience and generating valuable brand exposure. With the rise of social media platforms and video sharing websites, such as YouTube and Vimeo, businesses can tap into the immense reach and engagement potential of these platforms to boost their sales and brand awareness.

How Explainer Videos Can Boost Sales

The impact of explainer videos on sales cannot be overstated. By incorporating an explainer video into your marketing strategy, you can effectively showcase your brand’s personality, highlight your unique selling proposition, and ultimately increase sales. Whether you’re launching a new product or trying to boost brand awareness, an explainer video can be a game-changer for your business.

One of the key reasons why explainer videos are so effective in boosting sales is their ability to simplify complex ideas and concepts. By breaking down complicated information into bite-sized, easily digestible pieces, businesses can ensure that their target audience understands the value and benefits of their product or service. This not only increases the likelihood of conversion but also reduces the barriers to entry for potential customers.

Furthermore, explainer videos create an emotional connection with viewers, making them more likely to trust and engage with a brand. By incorporating storytelling techniques, compelling visuals, and persuasive narratives, businesses can evoke emotions and build a sense of credibility and trust. This emotional connection plays a crucial role in driving sales, as customers are more likely to purchase from a brand they trust and feel connected to.

Tips for Creating an Effective Explainer Video

Creating an effective explainer video requires careful planning and attention to detail. Here are some tips to help you create a compelling and impactful video:

Keep it Concise: The ideal length for an explainer video is between 60 to 90 seconds. Focus on the key features and benefits of your product or service and avoid overwhelming viewers with too much information.

Tell a Story: Humans are hardwired to respond to stories. Create a narrative that captivates viewers and takes them on a journey. Use relatable characters, compelling visuals, and engaging storytelling techniques to make your video memorable.

Use Clear and Simple Language: Avoid technical jargon and complex terminology. Use language that is easy to understand and resonates with your target audience. Remember, the goal is to simplify complex ideas, not confuse viewers.

Include a Call-to-Action: The purpose of an explainer video is to drive action. Be sure to include a prominent CTA at the end of the video, whether it’s directing the viewers to your website, signing up for a free trial, or making a purchase.

Optimize for SEO: To maximize the reach and visibility of your video, optimize it for search engines. Use relevant keywords in the title, description, and tags. Additionally, consider embedding the video on your website and sharing it on social media platforms to increase its visibility.

By following these tips, you can create an explainer video that effectively communicates your message, engages your target intended audience, and drives conversions.

Explainer Video Pricing and Packages

When it comes to pricing for explainer videos, it can vary depending on factors such as video length, complexity, style, and the reputation of the video production company. On average, a high-quality explainer video can cost anywhere from $5,000 to $25,000. However, it’s important to note that investing in a well-crafted explainer video can yield significant returns in terms of increased brand awareness, engagement, and sales.

Many video production companies offer different pricing packages to suit various budgets and needs. These packages may include additional services such as scriptwriting, voiceover, animation, and sound design. It’s important to carefully review the pricing and packages offered by different companies to ensure that you get the best value for your investment.


In today’s fast-paced digital world, businesses need to find innovative ways to engage their audience and boost sales. Explainer videos have emerged as a powerful tool to effectively communicate messages, simplify complex ideas, and drive conversions. By partnering with an explainer video company, businesses can tap into the immense potential of this medium and take their marketing efforts to new heights.

From simplifying complex ideas to creating emotional connections with viewers, explainer videos have proven to be a game-changer for businesses across various industries. By carefully selecting the right explainer video company, businesses can ensure that their videos are of the highest quality and effectively communicate their unique selling propositions.

So, if you are ready to boost brand awareness, captivate your audience, and drive sales, it’s time to consider partnering with an explainer video company. The power of explainer videos is undeniable, and by incorporating them into your marketing strategy, you can stay ahead of the competition and achieve your business goals.

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